WHATEVER she wears, sells out. And Kylie Jenner has given another Australian label the ultimate endorsement.
The Keeping Up With the Kardashians star, 21, sported a red crop top and matching pants by Australian label, I Am Gia.
She wore the sexy look, which Harper’s Bazaar compared to Britney Spears’ ensemble in her video for Toxic, on a girls’ night out to celebrate Jordyn Woods’ birthday in Miami.
The set is described by I Am Gia as a “mid waist PVC pant” with a zip front and “relaxed” fit, made of polyester and spandex, with the crop top priced at $A80 and the pants $A160.
Woods wore the $250 Aurora mini-dress by I Am Gia on the girls’ night out.
Jenner, who is worth US$900 million ($A1.22 billion), is known for teaming high-end brands with affordable ones, like Sorella and Fashion Nova.
After launching in May last year, Melbourne-based I Am Gia — known for its edgy pieces and affordable pricepoint — has been worn by Jenner and Woods, along with Bella Hadid, Kaia Gerber and Emily Ratajkowski.
It started out selling designs which typically cost less than $200, though it has recently added more pricey items to its collection.
I Am Gia designer Alana Pallister told Forbes the brand had experienced 60 per cent growth “month on month” since its launch.
“I think over the years women have really taken to masculine style,” Pallister told Forbes earlier this year.
“You see women looking for non-conventional pieces on eBay and Etsy, so we wanted to bring that aesthetic to GIA and the character,” Pallister said.
“Our Cobain Cargo, one of our #1 selling pieces, brings back the combat style but dresses it up with a feminine touch.”
But in May, the popular Instagram-made brand was accused of copying Sydney label, Daisy.
The similarities were first raised by Diet Prada, an influential Instagram account that New York magazine last year described as being run by “two fashion obsessives” who have become “knock-off detectives”, according to the Daily Telegraph.
One post showed two models — one in an I Am Gia outfit, the other one by Daisy — wearing nearly identical black pants in a messy garage setting.
This is not the first time Jenner has worn I Am Gia. In March, she sported the brand’s leather-look “Geldof” pants.
And in August, Jenner wore a $A349 jumper-dress by Byron Bay-based label Johansen in four posts shared to her 114 million followers.
That label believed Jenner’s posts amounted to $4 million worth of free advertising for the brand, which has gained global attention since the Kylie Cosmetics founder and Forbes cover star wore it.
“It has become industry knowledge that a product sponsored Instagram post published by the recently declared billionaire will set back any company approximately $1 million per photo,” Johansen designer Jessica Johansen-Bell said in a statement, published by The Northern Star.
Jenner and her sisters Khloe and Kourtney Kardashian have also regularly worn Australian activewear label, P.E Nation.
“We still high-five when we see the Kardashians (wearing the brand),” PE Nation designer Pip Edwards told News Corp Australia in February.
“They’re such a powerful family.”